The First-Party Data Platform

Gobot helps leading companies combat rising ad costs and cookie deprecation by growing and monetizing First-Party owned audiences.
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SCALE
Identity pixel
Scale up First-Party owned audiences by identifying anonymous site visitors and retargeting abandoners via email & SMS.
→  for ecommerce brands
→   for b2b REVENUE TEAMS
SCOPE
1:1 GUIDED EXPERIENCES →
Expand the scope of your First-Party Data with interactive experiences that collect shopper preferences and recommend products.

TRUSTED BY HUNDREDS OF LEADING COMPANIES

" The Identity Pixel became our #1 source of new email marketing revenue. ROI was over 50X what we paid in the first month, and that number continues to increase over time, closer to 70X at this point. Within four weeks, we drove around $240k of incremental new revenue and added over 100,000 warm emails to our email list, which is crazy in such a short period of time.
Sahara Lotti
CEO, Lashify
READ THEIR STORY →
In an attempt to find new ways to drive revenue, many brands are now focusing more on collecting and leveraging First-Party Data. There are two major issues, however, that dramatically limit the effectiveness of First-Party Data.
LIMITED SCALE
Only ~2% of your total site traffic is on your email or SMS list. As a result, pricey PPC retargeting has likely been your best option for retargeting the vast majority of shoppers who aren't on your owned lists.
LIMITED SCOPE
For the ~2% of known traffic, beyond contact information and purchase history, you lack a deeper understanding of each shopper's individual wants and needs. This makes it difficult to segment your lists and meaningfully personalize the customer experience.
Gobot transforms First-Party Data from a "nice to have" to a "must have".
Expand the Scale of your First-Party Data:
IDENTITY PIXEL
Identify anonymous store visitors and retarget abandoners via email & SMS
The Identity Pixel identifies your anonymous site visitors (who don't fill out forms or popups) and adds their fully permissioned emails directly into your email marketing platform. Retargets them through your email campaigns and triggered automations. Reach 260M+ US shoppers without paying for clicks or impressions.
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Expand the Scope of your First-Party Data:
1:1 GUIDED EXPERIENCES
Collect valuable First-Party preference data while guiding shoppers to the right products.
Expand the scope of your First-Party Data by learning about each shopper's individual needs and wants. Remove shopper choice paralysis by conversationally asking every shopper the right questions and recommending their perfect products in real-time. Make each shopper feel like the entire customer journey is catered specifically to them by leveraging collected First-Party Data to hyper-personalize email, SMS, and website content.
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Easy integration with your entire tech stack

Gobot is fully integrated with all top Ecommerce platforms and their best apps, including Klaviyo, Attentive, Postscript, Gorgias, Zendesk, and countless others.
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Klaviyo
Gorgias
Drip
Postscript
Yotpo

First-Party Fueled Growth

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