.png)
DecoratorsBest is the #1 online source for designer fabric and wallpaper.
Founded on the core principle that everyone deserves a beautiful home and great customer service, DecoratorsBest has become the national leader in the online fabric and wallpaper space.
Started by interior design innovator Barbara Karpf in 2004, DecoratorsBest was the very first Ecommerce company to offer “To the trade only” exclusive products directly to consumers.
House Beautiful recognized Barbara as a Visionary for 2020 and her projects have been prominently featured in numerous national publications.
.png){kind=small}
The Identity Pixel has given us the ability to identify and get back in front of tens of thousands of high-intent new customers, enabling us to drive significantly more revenue through our email marketing than ever before.
Barbara Karpf
Founder, DecoratorsBest
Brand
Stepping Up To The Plate
DecoratorsBest had two core goals in mind when partnering with the Identity Pixel team:
Separate from the conversational aspect, on the back end, we needed our Guided Shopping recommendations to be top-notch smart. Gobot is the only platform that enables anything near this level of advanced product logic.
Sahara Lotti
CEO, Lashify
Gone are the days of shady data practices. eCommerce is shifting from third party data to zero-party data collection practices that respect our customers and are 100% consensual.
Sahara Lotti
CEO, Lashify
1) Convert more cart and browse abandoners into loyal customers.
2) Expand their first-party owned audience by adding more warm engaged high-intent shoppers to their email list.
2) Expand their first-party owned audience by adding more warm engaged high-intent shoppers to their email list.
With the above goals in mind, DecoratorsBest leveraged the Identity Pixel’s free trial to fully prove out ROI and engagement metrics.
The Identity Pixel team handled email flow creation and implementation directly within DecoratorsBest’s Klaviyo account, enabling a quick and easy rollout.
A one-click Klaviyo integration enabled speedy implementation and nearly immediate results.
Most eCom brands know who their customers are in theory but are unable to effectively segment their customer base. As a result, they send out non-personalized one-size-fits-all messaging that doesn't speak to each of their customers in a personal way. Lack of proper segmentation and zero-party personalization is a huge missed opportunity!
Sahara Lotti
CEO, Lashify
As a fast-growing brand, it is very difficult to handle high live chat volume with a lean support team. It nearly made us go mad! Live chat is a good tool, but for us, live chat without smart automation and a massive support team was a recipe for disaster. Gobot's Support AI integrates directly into our Gorgias helpdesk, answering tons of repetitive questions, and passes all of the questions that require human attention and collected zero-party data to our live support team in Gorgias.
Sahara Lotti
CEO, Lashify
Identity Pixel: DecoratorsBest’s Ecommerce Superpower
Within just a few days of going live, DecoratorsBest began seeing noticeable email revenue uplift, significant list growth, and an impressive 54.6% average open rate.
Gobot has truly become Lashify's partner. Lots of software vendors say they'll be partners, but Gobot actually lived up to and exceeded this promise. They helped us determine what zero-party customer data we needed to collect and utilize, spearheaded the full implementation process, and continue to closely help us improve our experiences on an ongoing basis. Long story short, they made and continue to make our zero-party journey seamless and easy.
Sahara Lotti
CEO, Lashify
The Identity Pixel enabled DecoratorsBest to amplify their marketing efforts and convert otherwise lost sales into returning customers through the power of identity resolution.
The Results:
Within just three weeks of implementing the Identity Pixel DecoratorsBest had already achieved a 16X ROI, 213.6% lift in abandonment revenue, and 10.6X lift in email list growth velocity.
We’re collecting thousands of new engaged emails each day (a 10X+ lift over our prior rate of email collection) at a 16X ROI. This more than doubled our abandonment revenue within the first few weeks, and numbers only continue to improve over time (ROI is closer to 20X+ at this point).
Barbara Karpf
Founder, DecoratorsBest
16X
ROI
213.6%
Abandonment Revenue Growth
10.6X
Email List Growth Velocity
