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EBY (Empowered By You) is redefining sexy and seductive, creating underwear and bras that are the perfect trifecta of quality, comfort, and flattering.
More than just a brand, EBY is a social enterprise, providing 10% of proceeds to help women grow their businesses and get out of poverty through microfinance.
EBY is committed to enabling a million women to transition out of poverty and into business.
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If you’re looking to recover more site abandoners and grow your email list, the Identity Pixel is an absolute must. We previously worked with others in the visitor identity space and nobody has come close to the Identity Pixel’s performance, value, and quality of support.
Julie Sukosd
CRO, EBY
Brand
Stepping Up To The Plate
Aspiring to turbocharge their email list growth and abandonment revenue, EBY was keen on testing out the Identity Pixel’s identity resolution technology.
After seeing the Identity Pixel’s results with other top Ecommerce brands, EBY recognized that a well-executed identity resolution strategy had the power to catalyze revenue growth and generate loyal lifetime customers.
Driven by this understanding, EBY sought to:
Separate from the conversational aspect, on the back end, we needed our Guided Shopping recommendations to be top-notch smart. Gobot is the only platform that enables anything near this level of advanced product logic.
Sahara Lotti
CEO, Lashify
Gone are the days of shady data practices. eCommerce is shifting from third party data to zero-party data collection practices that respect our customers and are 100% consensual.
Sahara Lotti
CEO, Lashify
1) Significantly expand their email list via the Identity Pixel’s already-opted-in shopper network and get back in front of otherwise entirely anonymous unreachable site abandoners through email.
2) Scale abandonment flow send volume to their current email subscriber base by better recognizing their customers via intelligent cross-device identification (and triggering abandonment emails accordingly).
2) Scale abandonment flow send volume to their current email subscriber base by better recognizing their customers via intelligent cross-device identification (and triggering abandonment emails accordingly).
The results? A successful partnership that led EBY to not just meet, but significantly exceed their initial goals, propelling EBY to new heights and fortifying the backbone of their business.
Most eCom brands know who their customers are in theory but are unable to effectively segment their customer base. As a result, they send out non-personalized one-size-fits-all messaging that doesn't speak to each of their customers in a personal way. Lack of proper segmentation and zero-party personalization is a huge missed opportunity!
Sahara Lotti
CEO, Lashify
As a fast-growing brand, it is very difficult to handle high live chat volume with a lean support team. It nearly made us go mad! Live chat is a good tool, but for us, live chat without smart automation and a massive support team was a recipe for disaster. Gobot's Support AI integrates directly into our Gorgias helpdesk, answering tons of repetitive questions, and passes all of the questions that require human attention and collected zero-party data to our live support team in Gorgias.
Sahara Lotti
CEO, Lashify
Identity Pixel: EBY’s Ecommerce Superpower
Immediately after implementing the Identity Pixel, EBY began rapidly capturing valuable first-party data from their highly engaged website visitors who were otherwise entirely anonymous and unreachable.
Gobot has truly become Lashify's partner. Lots of software vendors say they'll be partners, but Gobot actually lived up to and exceeded this promise. They helped us determine what zero-party customer data we needed to collect and utilize, spearheaded the full implementation process, and continue to closely help us improve our experiences on an ongoing basis. Long story short, they made and continue to make our zero-party journey seamless and easy.
Sahara Lotti
CEO, Lashify
They also began significantly better identifying their existing email subscribers cross-device, enabling them to scale abandonment messaging to their existing email subscriber base.
Capitalizing on this dramatic owned audience expansion, EBY has made sure to keep their audience engaged with their latest product launches and offerings. This has enabled EBY to further strengthen brand loyalty and foster a surge in revenue.
The Results
Within EBY’s first 4 weeks of using the Identity Pixel, they achieved a 20.2X ROI, 251% lift in abandonment revenue (across both cart and browse abandoners), and 10.4X lift in email list growth velocity.
Only a month in, the Identity Pixel had already more than doubled our abandonment revenue recovery and 10X’d our email list growth. It has enabled us to get so much more out of our email marketing.
Julie Sukosd
CRO, EBY
20.2X
ROI
251%
Abandonment Revenue Growth
10.4X
Email List Growth Velocity
