Supercharge Your Ecommerce Growth with Identity Pixel: The Superior Opensend Alternative

INTRODUCTION

Selecting the right partner for ecom website visitor identification and engagement is crucial. Both Identity Pixel and Opensend offer solutions to identify anonymous visitors and enhance customer engagement. However, Identity Pixel provides distinct advantages that can significantly impact your business's growth and efficiency.

This page provides a comprehensive comparison between Identity Pixel and Opensend, highlighting how our innovative features, unlimited usage pricing, and commitment to client success can drive your business forward. By exploring this comparison, you'll discover why hundreds of 7, 8, and 9-figure D2C brands have chosen Identity Pixel to significantly grow their email lists and recover more abandonment revenue.

‍PRICING STRUCTURE

Identity Pixel: 

Offers unlimited site visitor email identifications at a flat monthly rate, ensuring predictable costs regardless of traffic fluctuations. This model supports scalable growth without financial surprises.

Opensend:

Utilizes a usage-based pricing model, resulting in significantly higher costs as your site traffic increases. For example, their T3 plan starts at $2000/mo for 9,500 emails/mo (additional $.21 per additional email identified) and 100-300k monthly visitors.

‍FREE TRIAL‍

Identity Pixel: 

Provides a generous 30-day fully featured free unlimited usage trial, granting sufficient time to explore and assess the platform's capabilities and suitability for your business needs.

‍Opensend: 

Offers a 2-week trial for $1, which may not provide adequate time for a comprehensive evaluation.

‍CUSTOMER SUCCESS

‍Identity Pixel:

Delivers white-glove done-for-you setup and ongoing assistance with our experienced in-house ecom email marketing experts. We ensure that our clients fully leverage Identity Pixel's features and extensive data, in addition to providing ongoing deliverability monitoring to ensure strong ROI.

Opensend:

Provides standard customer support, which may lack the personalized guidance necessary for maximizing platform benefits.

‍EMAIL DELIVERABILITY PROTECTION‍

Identity Pixel:

Employs advanced email verification and cleansing mechanisms, maintaining strong deliverability rates and protecting your domain's reputation from potential spam issues. Our system analyzes various behavioral indicators to identify and exclude contacts who are likely to disengage or mark emails as spam. 

By focusing on high-intent individuals, Identity Pixel ensures that your messages reach an audience genuinely interested in your offerings, thereby increasing open and click-through rates. This proactive approach minimizes the risk of your emails being flagged as spam, ensuring that your communications consistently land in your subscribers' inboxes.‍

Opensend:

Implements loose deliverability measures that might not be as effective in preventing higher bounce rates and protecting domain reputation.

‍VALUABLE SEGMENTATION DATA

‍Identity Pixel:

Understanding your customers beyond basic contact information is crucial for effective email marketing strategies. Identity Pixel excels in data enrichment by providing not only email addresses, names, and addresses, but also a comprehensive suite of segmentation data, including:

• Demographic Information: Gain access to age, gender, and education level, allowing for targeted marketing campaigns.
• Income Level Data: Understand the purchasing power of your audience to tailor product offerings and pricing strategies.
• Psychographic Data: Delve into customer interests, lifestyles, and values to create personalized and engaging content.
• Historical Purchase Affinity Data: Analyze past purchasing behaviors to predict future buying patterns and optimize product recommendations.

This rich segmentation enables a deeper understanding of customer profiles, facilitating the creation of highly targeted and effective marketing campaigns.

‍Opensend:

Primarily offers email addresses and basic identifier information.

In contrast, Identity Pixel's extensive range of segmentation data offers a more profound insight into customer behavior and preferences. This depth of information empowers businesses to craft personalized marketing strategies that resonate with their audience, leading to increased engagement and conversion rates.

CROSS-DEVICE VISITOR IDENTIFICATION

‍Identity Pixel:

In today's digital landscape, consumers interact with brands across multiple devices, making robust cross-device tracking essential. Identity Pixel enables its cross-device identification through advanced ID mechanisms, establishing a more extensive tracking network and delivering stronger cross-device identification compared to Opensend.

By correlating various data points, such as device types, operating systems, and browsing behaviors, Identity Pixel constructs a cohesive view of user interactions across devices. This method enhances the accuracy of user identification without relying on third-party cookies.Opensend:While Opensend offers cross-device tracking, it seems to primarily rely on traditional methods, which may include third-party cookies. As the industry shifts away from such practices due to privacy concerns and regulatory changes, Opensend's approach may face challenges in maintaining accurate user tracking across devices.

META RETARGETING INTEGRATION

‍Identity Pixel:

Features seamless integration with Meta Custom Audiences, transmitting more data to achieve higher match rates and more effective retargeting campaigns.‍

Opensend:

Includes integration with Meta but may send less data, resulting in lower match rates and less efficient retargeting efforts.

DELIVERABILITY MONITORING

‍Identity Pixel:

Ensuring optimal email deliverability is crucial for the success of your email marketing campaigns. We go beyond the initial setup by proactively monitoring and managing deliverability metrics for our clients post-implementation.

• Real-Time Deliverability Analytics: We establish direct connections to your email deliverability metrics, enabling continuous monitoring of key performance indicators such as delivery rates, open rates, click-through rates, bounce rates, and spam complaints. This allows us to detect and address potential issues promptly, ensuring your emails consistently reach your customers' inboxes.
• Automated Alerts and Adjustments: Our system is designed to trigger alerts upon identifying any anomalies or declines in deliverability metrics. In response, we can implement immediate adjustments to your email strategies, such as modifying sending frequencies, refining recipient lists, or updating content.
• Dedicated Deliverability Team: Our team of experts is committed to maintaining and enhancing your email performance. By staying abreast of the latest industry trends and ISP regulations, we proactively adapt your email strategies to meet evolving standards, thereby safeguarding your sender reputation and maximizing engagement.

‍Opensend:

Primarily relies on clients to oversee and manage deliverability metrics. For instance, Opensend offers guidelines on maintaining overall spam rates and suggests client-driven adjustments to email flows to optimize performance.

In contrast, Identity Pixel's proactive and integrated approach ensures that deliverability is continuously optimized without placing the onus solely on the client. By actively managing deliverability metrics and proactively implementing necessary changes, we provide a more hands-on and comprehensive service, allowing you to focus on your core business operations with confidence in your email marketing effectiveness.

CONCLUSION

‍Selecting an Identity partner that offers comprehensive, scalable, and proactive solutions is essential for sustained growth. Identity Pixel distinguishes itself through its commitment to client success, offering features that not only meet but exceed industry standards.‍

‍By choosing Identity Pixel, you're not just selecting a service provider; you're partnering with a team dedicated to driving your ecom success through innovative, reliable, and client-focused solutions. Experience the Identity Pixel difference and elevate your customer engagement to new heights.

NEXT STEPS

Want to read more about Identity Pixel? Click here for a detailed breakdown of Identity Pixel's features and use cases.

Prefer to learn more over a demo call? Click here to select a time that works best for you. At the end of our call, if we're a good fit, we'll offer you a 30 day free trial with done-for-you onboarding.

Looking for some case studies? Click here.