Retention.com has been spending a lot on marketing these days. Consequently, we’ve been asked multiple times how the AI Identity Pixel compares to Retention’s offering - often enough that we figured it made sense to reduce to writing some key differentiators!
Both the AI Identity Pixel and Retention.com enable ecommerce stores to identify anonymous website traffic and automatically retarget this traffic via abandonment emails and/or SMS.
Both companies boast big names using their services with a tremendous return on investment. For example, the AI Identity Pixel generated over $130k in incremental revenue within the first three weeks of usage for Shopify Plus store Lashify at a 51X ROI.
So how are these offerings different? Which should you go with? Below we detail some key differentiators between Retention.com and the AI Identity Pixel.
In summary, both offerings are great but with the AI Identity Pixel you won’t have to pay for the trial period, you’ll pay significantly less overall and also get full white glove service - both setup and ongoing management. You’ll also likely see more price stability and get access to a larger first-party data platform (more on this below)! The choice is easy but read more below if you need to hear more.PRICING
The AI Identity Pixel is consistently lower priced than Retention.com. While Retention.com doesn’t publish prices, based on comments from the CEO and stores that have switched away from Retention.com, in some cases it seems their pricing can be more than double that of the AI Identity Pixel!
Not only is the AI Identity Pixel’s pricing lower, unlike Retention.com, the AI Identity Pixel gives you unlimited usage. This provides for more visibility and predictability as to monthly cost. This is a real difference that often steers customers the AI Identity Pixel way!
GUARANTEE
Retention.com offers a 60 day opt-out if you are not satisfied. This is a nice offer but it doesn’t compare to the AI Identity Pixel guarantee. With the AI Identity Pixel you don’t have to pay for your free trial. It is rare for a company to be so confident in its offering, so, to reiterate so there is no ambiguity - even if you decide to go with us we don’t make you pay for your trial period. There is absolutely no cost to dipping your toes in the AI Identity Pixel water.
If you are ready to move forward after your trial we will only charge going forward! If for some reason the AI Identity Pixel is not a good fit there is also no obligation at all to move forward.
Our trial is free because we want to eliminate all hesitations or risk for you to try the AI Identity Pixel. We are so confident in the results we will achieve for you that we absorb the investment we make setting you up for free - all the while charging less than Retention.com!
LEVEL OF SUPPORT
This is a major differentiator between Retention.com and the AI Identity Pixel. Our understanding is that Retention.com helps get you set up and gives you access to their help docs but you’re largely on your own after that other than perhaps periodic touchpoints. Likely Retention.com does this to hand you off to one of their partner email marketing agencies that can then sell you on their broader package of offerings. We also have these relationships and can set you up as needed but our business is not designed to pass you off to a partner - we do the work for you!
At Gobot we decided to take a very different approach to how we engage with our ecommerce customers. And we are totally honest and upfront about why we feel the white glove support and management we provide as part of our service is critical to success.
Not only do we leverage the experience we have with hundreds of top ecommerce stores to set up your abandonment flows for success at zero cost, we actively monitor your flows to ensure there is no impact to deliverability. Our team has automatic alerts set to track your account and we make changes as needed to ensure we protect your deliverability and reputation with your customers.
We become an extension of your team. If you need a tweak to your flows, just ask us! No need to re-familiarize yourself with the platform and read help docs! If you want a discount code updated, just ask us! If you want to experiment with new flows to create new revenue, just ask our team! If you need assistance with a new approach to make your holiday revenue target, just ask us! White glove is in our DNA!BUSINESS MODEL
The CEO of Retention.com, Adam Robinson, has made clear his goal of growing the company to a valuation of over one billion dollars by the end of 2023. You’ve all seen this before - it likely means spending more on marketing and charging clients more. In fact, Retention.com has raised prices on multiple occasions, in some cases more than doubling. With this history, do you have confidence they won’t significantly raise prices on you after your contract expires? Do you have confidence that you will get the level of attention you deserve?
FOCUS ON SHOPIFY + KLAVIYO
While Retention.com has Shopify and Klaviyo integrations, they do not make it their business to entirely focus on these platforms. In contrast, Gobot’s AI Identity Pixel was designed specifically for these platforms and, at least as of May 2023, is exclusively being offered to Shopify stores using Klaviyo. This focus makes the AI Identity Pixel the natural choice for Shopify stores using Klaviyo. This means that the Gobot team is super sensitized to any updates to the Shopify and Klaviyo platforms, always optimizing the AI Identity Pixel to ensure optimal performance for your ecommerce store.
FIRST-PARTY DATA PLATFORM
The AI Identity Pixel is part of a larger first-party data platform. As detailed here, first-party data is critical to your store’s success. While both Retention.com and Gobot’s AI Identity Pixel allow you to expand the size of your email list and enrich your list data, only Gobot allows you to leverage this data as part of a broader first-party data offering. For example, Gobot also offers a Guided Shopping Quiz Experience offering that ties into the AI Identity Pixel in synergistic ways.
Click here to schedule a demo and we will give you a tour of the platform and share some amazing client results. See you soon! .png)
