Identity Pixel uses a combination of proprietary identity graph technology and partnerships to match anonymous traffic against a network of over 260 million US consumer profiles. Once matched, we provide full email opt-ins, making these contacts usable within your existing email marketing strategy.

Yes. All data provided by Identity Pixel is fully permissioned and compliant with US data privacy regulations.

No. Identity Pixel goes through a multi-layered filtering and validation process to ensure only high-quality, engaged email addresses are passed into your system. Many of our clients experience open and click rates that match or exceed their standard list performance. For those seeking additional assurance, we offer an optional internal ESP optimized for peak deliverability.

Not at all. Identity Pixel integrates seamlessly with every email marketing and CMS/website platform - even fully custom-built systems. Setup is quick and straightforward.

Most publishers using Identity Pixel see up to a 5× increase in their email list growth rate, higher Meta audience match rates, and a measurable lift in ad RPM—particularly as third-party cookie coverage continues to shrink.

Setup is as simple as adding a one-line JavaScript snippet to your site header or deploying through Google Tag Manager. Most clients are live within 15 minutes. Our team handles everything for you during onboarding.

No. Since these are fully permissioned emails, you can treat them just like your existing email subscribers. That said, we do create a dedicated segment in your ESP for visibility and tracking, so you can monitor list growth or tailor content if you choose to.

If you love the results—which most clients do—you can continue seamlessly without losing data or momentum. If not, there’s no obligation or cost. Our trial is 100% risk-free and includes full support.