FOR PUBLISHERS:

Identify Email Addresses Of Your Anonymous Readers.

Most visitors leave without subscribing. Identity Pixel automatically captures their emails—compliantly converting anonymous readers into high-value subscribers added to your email and ad platforms. Join top publishers growing their lists, improving audience measurement, and boosting ad revenue.

TRUSTED BY HUNDREDS OF LEADING COMPANIES

Why Leading Publishers Choose Identity Pixel

Ad costs are skyrocketing and ROAS is plunging

You're spending more money than ever driving shoppers to your store, only to have the majority of shoppers abandon. To make things worse, it's getting far more difficult to retarget these abandoners.
2-5x
higher ad costs compared to pre iOS 14.5
50-75%
  smaller ad retargeting audiences due to iOS 14.5 restrictions.  
$18bn
in abandonment revenue lost by Ecommerce brands each year
86%
of mobile shoppers abandon their shopping carts
30%
of shoppers buy from a competitor after abandoning
Full Email Opt-Ins Across Our 260M+ US Consumer Network.
Send these newly captured contacts any content you’d like, exactly as you do your native opt-in subscribers. Identity Pixel provides full, compliant opt-ins across our extensive network eliminating the need for separate messaging or additional content creation. Our network identifies US-based website visitors. CAN-SPAM & CCPA compliant.
Strong Email Deliverability You Can Trust.
We meticulously filter and vet every identified email address to ensure you achieve exceptional deliverability and inbox placement—right from your current email marketing platform.

For publishers seeking additional peace of mind, we offer an optional built-in email delivery solution featuring rotating IP addresses, secondary sending domains, and an automated warm-up network.
Increase Your Ad Revenue with Cookie-less Traffic Identification.
As third-party cookies are increasingly blocked, advertisers prioritize identified traffic, leading to reduced ad RPM for publishers. Identity Pixel addresses this by identifying cookieless visitors and enriching audience data, enabling you to attract premium advertisers and boost revenue.
Effortless Setup in Minutes.
Set up Identity Pixel effortlessly—simply add one JavaScript snippet or deploy through Google Tag Manager.

Ad costs are skyrocketing and ROAS is plunging

You're spending more money than ever driving shoppers to your store, only to have the majority of shoppers abandon. To make things worse, it's getting far more difficult to retarget these abandoners.
2-5x
higher ad costs compared to pre iOS 14.5
50-75%
  smaller ad retargeting audiences due to iOS 14.5 restrictions.  
$18bn
in abandonment revenue lost by Ecommerce brands each year
86%
of mobile shoppers abandon their shopping carts
30%
of shoppers buy from a competitor after abandoning

FAQs

How does Identity Pixel identify anonymous site visitors?

Identity Pixel uses a combination of proprietary identity graph technology and partnerships to match anonymous traffic against a network of over 260 million US consumer profiles. Once matched, we provide full email opt-ins, making these contacts usable within your existing email marketing strategy.

Is this compliant with privacy regulations?

Yes. All data provided by Identity Pixel is fully permissioned and compliant with US data privacy regulations.

Will this hurt our email deliverability?

No. Identity Pixel goes through a multi-layered filtering and validation process to ensure only high-quality, engaged email addresses are passed into your system. Many of our clients experience open and click rates that match or exceed their standard list performance. For those seeking additional assurance, we offer an optional internal ESP optimized for peak deliverability.

Do we need to change our current email platform or CMS?

Not at all. Identity Pixel integrates seamlessly with every email marketing and CMS/website platform - even fully custom-built systems. Setup is quick and straightforward.

What kinds of results can we expect?

Most publishers using Identity Pixel see up to a 5× increase in their email list growth rate, higher Meta audience match rates, and a measurable lift in ad RPM—particularly as third-party cookie coverage continues to shrink.

How long does setup take?

Setup is as simple as adding a one-line JavaScript snippet to your site header or deploying through Google Tag Manager. Most clients are live within 15 minutes. Our team handles everything for you during onboarding.

Do we need to send separate content to these emails?

No. Since these are fully permissioned emails, you can treat them just like your existing email subscribers. That said, we do create a dedicated segment in your ESP for visibility and tracking, so you can monitor list growth or tailor content if you choose to.

What happens after the 30-day free trial?

If you love the results—which most clients do—you can continue seamlessly without losing data or momentum. If not, there’s no obligation or cost. Our trial is 100% risk-free and includes full support.

Ready to Expand Your Email Subscriber Base and Boost Ad Revenue?
Thousands of anonymous readers are visiting your site right now. Stop losing potential subscribers. Experience Identity Pixel firsthand—and take control of your audience growth.
START 30 DAY FREE TRIAL