Started in 2015, trueCABLE has seen meteoric growth in the low-voltage supplies space.

Their commitment to delivering the fastest, most reliable low-voltage supplies directly to each customer’s door, and backing it all up with stellar customer support, has enabled this growth.

Its direct to consumer process allows it to offer high quality products at affordable prices in addition to free shipping on every order. 

The nature of Ethernet Cables is a bit confusing, and it's difficult for shoppers to know which ethernet cable is right for them without professional assistance.

Shielded or unshielded? Cat5e, Cat6, or Cat6A? Plenum or riser? Yikes!
‍
With hundreds of thousands of monthly shoppers and increasing range of products, it became nearly impossible to provide personal Ethernet Cable selection assistance to every shopper at scale.
‍
trueCABLE was tasked with a unique challenge: how to proactively provide personalized ethernet cable finding assistance at scale.

trueCABLE sought out to find a Guided Shopping platform that could enable on-point Guided product recommendations. They were keen on maintaining a conversational and engaging tone to transform an otherwise mundane experience into a fun and informative customer journey.
‍
They knew that a basic quiz wouldn’t suffice and wanted a platform purpose-built for high-growth brands of their scale to collect and leverage zero-party data across the customer journey.
‍
After receiving a recommendation from a trusted existing software vendor, trueCABLE decided to move forward with Gobot’s Zero-Party Data suite. Gobot’s Guided Shopping Conversational AI functionality combined with its powerful product recommendation capabilities (based on strong internal merchandising functionality) was exactly what trueCABLE was looking for. 
‍
To get the ball rolling, Gobot’s white-glove customer success team put on their proverbial gloves and became Ethernet Cable experts. They studied trueCABLE’s full suite of products, dug through their Cable Academy content, chatted with trueCABLE’s cable experts, and scoured online resources.
‍
Armed with this knowledge, they worked with the trueCABLE team to create an Ethernet Cable Finder Guided Shopping experience.

Instead of asking technical “Filter” based questions that have historically left shoppers stumped, their Ethernet Cable Finder used lifestyle-based questions that were easy to answer. 
‍
As shoppers answer these lifestyle-based questions, trueCABLE’s Ethernet Cable Finder leverages its internal Merchandising platform to auto-merchandise products on the fly and present the most relevant products to each shopper based on their individual needs. 

No basic “If Choices A and B are selected, present this product” quiz logic here. That only works if you offer a small number of basic products with a non-increasing product range.

Rather, Gobot’s Merchandising and Indexing platform imports trueCABLE’s entire product inventory, scans all product data, and automates product tagging with a fully synced product feed that’s always up to date. Its auto-merchandising adapts for product availability changes, new arrivals, and more, automatically. 
‍
Shoppers have the option to receive a copy of their product recommendations via email.

All collected zero-party customer preference data is funneled into Klaviyo as Custom Properties, enabling hyper-personalized email campaigns that speak to each customer’s specific needs and wants.  

Further, trueCABLE leveraged Gobot’s Analytics to drill down into their customer personas and understand their customers like never before.

More specifically, they were able to associate resultant revenue with different combinations of Ethernet Cable answer choices, allowing them to drill down into their most profitable audiences.

They were then able to easily connect these profitable customer personas with the paid ad campaigns that were driving that traffic to their site in the first place, enabling them to optimize ROAS and better target their ideal customers.