Started in 2015, trueCABLE has seen meteoric growth in the low-voltage supplies space.
Their commitment to delivering the fastest, most reliable low-voltage supplies directly to each customer’s door, and backing it all up with stellar customer support, has enabled this growth.
Its direct to consumer process allows it to offer high quality products at affordable prices in addition to free shipping on every order.
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Zero-party data is top of mind with all of the recent and upcoming privacy changes. Gobot enables us to capture + leverage this data and help shoppers find the right products for them. This builds trust and increases conversions. The Gobot platform is top notch and their team is a pleasure to work with - the go-to's in this space.
Sahara Lotti
CEO, Lashify
Brand
Challenges
The nature of Ethernet Cables is a bit confusing, and it's difficult for shoppers to know which ethernet cable is right for them without professional assistance.
Shielded or unshielded? Cat5e, Cat6, or Cat6A? Plenum or riser? Yikes!
With hundreds of thousands of monthly shoppers and increasing range of products, it became nearly impossible to provide personal Ethernet Cable selection assistance to every shopper at scale.
trueCABLE was tasked with a unique challenge: how to proactively provide personalized ethernet cable finding assistance at scale.
Shielded or unshielded? Cat5e, Cat6, or Cat6A? Plenum or riser? Yikes!
With hundreds of thousands of monthly shoppers and increasing range of products, it became nearly impossible to provide personal Ethernet Cable selection assistance to every shopper at scale.
trueCABLE was tasked with a unique challenge: how to proactively provide personalized ethernet cable finding assistance at scale.
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You know which products are right for your shoppers, but shoppers frequently don't know what's right for them. It's your job to help them by providing a guided conversational experience. A fun, engaging, open dialogue, at scale. Kind of like creating your brand's own Siri, which turns shoppers into customers for you. Basic quizzes don't achieve this - they're bland and non-conversational. Gobot enables conversational organic engagement, which is key for us.
Sahara Lotti
CEO, Lashify
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Separate from the conversational aspect, on the back end, we needed our Guided Shopping recommendations to be top-notch smart. Gobot is the only platform that enables anything near this level of advanced product logic.
Sahara Lotti
CEO, Lashify
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Gone are the days of shady data practices. eCommerce is shifting from third party data to zero-party data collection practices that respect our customers and are 100% consensual.
Sahara Lotti
CEO, Lashify
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Most eCom brands know who their customers are in theory but are unable to effectively segment their customer base. As a result, they send out non-personalized one-size-fits-all messaging that doesn't speak to each of their customers in a personal way. Lack of proper segmentation and zero-party personalization is a huge missed opportunity!
Sahara Lotti
CEO, Lashify
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As a fast-growing brand, it is very difficult to handle high live chat volume with a lean support team. It nearly made us go mad! Live chat is a good tool, but for us, live chat without smart automation and a massive support team was a recipe for disaster. Gobot's Support AI integrates directly into our Gorgias helpdesk, answering tons of repetitive questions, and passes all of the questions that require human attention and collected zero-party data to our live support team in Gorgias.
Sahara Lotti
CEO, Lashify
Solution
trueCABLE sought out to find a Guided Shopping platform that could enable on-point Guided product recommendations. They were keen on maintaining a conversational and engaging tone to transform an otherwise mundane experience into a fun and informative customer journey.
They knew that a basic quiz wouldn’t suffice and wanted a platform purpose-built for high-growth brands of their scale to collect and leverage zero-party data across the customer journey.
After receiving a recommendation from a trusted existing software vendor, trueCABLE decided to move forward with Gobot’s Zero-Party Data suite. Gobot’s Guided Shopping Conversational AI functionality combined with its powerful product recommendation capabilities (based on strong internal merchandising functionality) was exactly what trueCABLE was looking for.
To get the ball rolling, Gobot’s white-glove customer success team put on their proverbial gloves and became Ethernet Cable experts. They studied trueCABLE’s full suite of products, dug through their Cable Academy content, chatted with trueCABLE’s cable experts, and scoured online resources.
Armed with this knowledge, they worked with the trueCABLE team to create an Ethernet Cable Finder Guided Shopping experience.
They knew that a basic quiz wouldn’t suffice and wanted a platform purpose-built for high-growth brands of their scale to collect and leverage zero-party data across the customer journey.
After receiving a recommendation from a trusted existing software vendor, trueCABLE decided to move forward with Gobot’s Zero-Party Data suite. Gobot’s Guided Shopping Conversational AI functionality combined with its powerful product recommendation capabilities (based on strong internal merchandising functionality) was exactly what trueCABLE was looking for.
To get the ball rolling, Gobot’s white-glove customer success team put on their proverbial gloves and became Ethernet Cable experts. They studied trueCABLE’s full suite of products, dug through their Cable Academy content, chatted with trueCABLE’s cable experts, and scoured online resources.
Armed with this knowledge, they worked with the trueCABLE team to create an Ethernet Cable Finder Guided Shopping experience.

Instead of asking technical “Filter” based questions that have historically left shoppers stumped, their Ethernet Cable Finder used lifestyle-based questions that were easy to answer.
As shoppers answer these lifestyle-based questions, trueCABLE’s Ethernet Cable Finder leverages its internal Merchandising platform to auto-merchandise products on the fly and present the most relevant products to each shopper based on their individual needs.
As shoppers answer these lifestyle-based questions, trueCABLE’s Ethernet Cable Finder leverages its internal Merchandising platform to auto-merchandise products on the fly and present the most relevant products to each shopper based on their individual needs.
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No basic “If Choices A and B are selected, present this product” quiz logic here. That only works if you offer a small number of basic products with a non-increasing product range.
Rather, Gobot’s Merchandising and Indexing platform imports trueCABLE’s entire product inventory, scans all product data, and automates product tagging with a fully synced product feed that’s always up to date. Its auto-merchandising adapts for product availability changes, new arrivals, and more, automatically.
Shoppers have the option to receive a copy of their product recommendations via email.
Rather, Gobot’s Merchandising and Indexing platform imports trueCABLE’s entire product inventory, scans all product data, and automates product tagging with a fully synced product feed that’s always up to date. Its auto-merchandising adapts for product availability changes, new arrivals, and more, automatically.
Shoppers have the option to receive a copy of their product recommendations via email.

All collected zero-party customer preference data is funneled into Klaviyo as Custom Properties, enabling hyper-personalized email campaigns that speak to each customer’s specific needs and wants.
Further, trueCABLE leveraged Gobot’s Analytics to drill down into their customer personas and understand their customers like never before.
More specifically, they were able to associate resultant revenue with different combinations of Ethernet Cable answer choices, allowing them to drill down into their most profitable audiences.
Further, trueCABLE leveraged Gobot’s Analytics to drill down into their customer personas and understand their customers like never before.
More specifically, they were able to associate resultant revenue with different combinations of Ethernet Cable answer choices, allowing them to drill down into their most profitable audiences.
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They were then able to easily connect these profitable customer personas with the paid ad campaigns that were driving that traffic to their site in the first place, enabling them to optimize ROAS and better target their ideal customers.
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Gobot has truly become Lashify's partner. Lots of software vendors say they'll be partners, but Gobot actually lived up to and exceeded this promise. They helped us determine what zero-party customer data we needed to collect and utilize, spearheaded the full implementation process, and continue to closely help us improve our experiences on an ongoing basis. Long story short, they made and continue to make our zero-party journey seamless and easy.
Sahara Lotti
CEO, Lashify
Results
2.92x
Higher Conversion
1.3x
Higher AOV
6.5x
Higher Time On Site